From Startups to Enterprises: How Lean Startup Co., Is Expanding Its Reach
A New Era at Lean Startup Co.
As Lean Startup Co. enters a new era under CEO Jonathan Bertfield, we’re clarifying our mission, vision, and values—while expanding our offerings to better support growth teams, startups, and enterprises alike.
Our goal is simple: to empower teams everywhere to innovate faster, validate ideas with confidence, and scale solutions that make a real impact.
In our previous article, Jonathan shared his perspective on where he’s steering Lean Startup Co. next. Today, we’re diving deeper into what that means for our community—and how these updates will shape the way we serve you.
Who We Are and What We Do
Lean Startup Co. helps growth teams innovate faster, validate ideas confidently, and scale solutions that drive market adoption and real impact.
Grounded in the globally recognized Lean Startup methodology pioneered by Eric Ries, we work with organizations across industries and sizes to build innovation capacity, align cross-functional teams, and accelerate outcomes through practical workshops, training, and coaching.
Beyond mindset and methods, our team designs the frameworks, systems, and processes needed for sustainable innovation at scale.
Our Mission and Vision
Mission:
To empower growth teams to innovate with speed, focus, and confidence—while expanding and equipping a global network of Lean Startup practitioners to drive adoption and impact worldwide.
Vision:
A future where innovation is not just a practice but a shared global capability—accessible to individuals, teams, and enterprises alike—fueling progress, shaping industries, and creating meaningful impact for communities everywhere.
Our Core Values
- Impact at Scale – We prioritize solutions that create measurable, lasting change.
- Experimentation with Purpose – We test, learn, and adapt quickly to reduce risk and accelerate outcomes.
- Collaboration over Competition – We believe cross-functional alignment unlocks greater innovation.
- Global Accessibility – We strive to make Lean Startup principles available to organizations and practitioners everywhere.
- Continuous Learning – We embody a growth mindset, always improving our methods and enabling others to do the same.
Expanding Our Offerings
While we remain a trusted partner to Fortune 100 & 500 enterprises, we’re also returning to our roots—supporting startups and mid-sized organizations eager to grow and scale with Lean Startup principles.
Our expanded service lineup now includes:
- Innovation Audits
Designed for funded startups and mid-to-large enterprises seeking better innovation capacity and team alignment. We conduct stakeholder interviews, review your existing documents and processes, and deliver a diagnostic report outlining your innovation health—complete with a custom roadmap to close the gaps.
- Lean Accelerator Workshops
Available as one- or two-day sessions, these workshops help your team validate high-priority ideas and move them into market faster and with greater confidence. Through in-person training and remote coaching, your team gains immediate progress on initiatives and builds internal capacity for long-term growth.
Evolving Together
We often help clients navigate transformation—and now, we’re excited to share our own evolution.
As we re-align to our mission and re-commit to impact, we invite you to join us in this next chapter. Whether you’re a startup founder, enterprise leader, or practitioner of Lean principles, our goal remains the same: to help you innovate smarter, faster, and with lasting impact.
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