Kara Goldin

Founder & CEO, Hint® .


Kara Goldin, Founder & CEO, HINT Inc. Kara Goldin started HINT, Inc. to make it easier for consumers to lead a healthy lifestyle by “drinking water, not sugar.” Her first product line, unsweetened HINT Water has successfully challenged the notion that drinks must contain sugar to be successful. Flavored only with natural fruit essence, HINT delivers refreshment without unnecessary additives. Under Kara’s guidance, HINT has received numerous accolades from national publications including “Best Flavored Water” (in Health, Men’s Health, and SELF in both 2010 and 2012), “Best Enhanced Water” (BottledWaterWorld and BevNET) and “Top 25 New Products” (in Prevention). Kara herself was selected as one of Ernst & Young’s 2012 Class of Entrepreneurial Winning Women and in 2011 chosen as one of Fortune’s “Most Powerful Women Entrepreneurs.” To this day, Kara continues to expand the brand, most recently by introducing HINT Fizz, a carbonated version of HINT Water, to the beverage market which went on to win a 2012 Better Homes and Gardens “Best New Product Award”. Her authority in the beverage industry has propelled her to be a leading media resource and contributor to national outlets including The New York Times, MORE, The Huffington Post, Forbes.com, Reuters and Businessweek as well as appearances on national programs including CNBC and Fox News.

HINT is available at leading retailers and is one of the top beverages at Google, Facebook and other forward-thinking companies. Kara’s prior work experience includes roles at AOL, CNN and Time magazine. She currently lives near San Francisco, with her husband, four children and two Labradors.