Tuesday, Nov 1
3:30 PM
Confessions of a Superfan Whisperer: How Building an Early Customer Community Can 10X Your Innovation Cycle
Thayer (Hyatt)
Amy Jo Kim  |  Shufflebrain  |  @amyjokim

How do successful innovations actually come to life? What do their teams do early-on with customer discovery and prototyping that leads to success? In this highly actionable workshop, Amy Jo Kim will pull back the curtain and show you how the brilliant creative minds behind eBay, Rock Band, The Sims, Covet Fashion, Ultima Online, and Happify super-charged their path to product/market fit with a highly selective community of passionate, high-need early customers. You’ll learn the best-kept secrets of these Superfan Whisperers—and get step-by-step instructions for building and leveraging a superfan community of your own.