Tuesday, Nov 1
1:45 PM
How Well Do You Know Your Customer?
Thayer (Hyatt)
Laura Klein  |  Users Know  |  @lauraklein

Getting Beyond Personas with the User Map

By now, we all know the importance of understanding the people who are buying (or not buying!) and using our products. But how well do you really know your users? Too many product managers, entrepreneurs, and designers go through the motions of user research or creating personas, but they don’t learn the right things about the people they’re building products for. In this session, Laura will introduce the concept of the User Map, a set of 16 comprehensive questions that will help you learn what you need to know in order to build a great product that people buy, use, and recommend. Stop basing your product decisions on guesswork and incomplete user profiles and start mapping your user.