James O’Connor

CEO & Co-Founder, Innovation Within


James has been a builder of software his entire adult life. With seed funding from Steve Blank, he cofounded Innovation Within to realize his vision of helping entrepreneurs validate their big idea by getting out of the building and talking to customers. After a lengthy journey of customer discovery James applied the insights gained to build the Discovery Platform™ used by startups, accelerators, universities, enterprises and government agencies. James has a deep passion for customer discovery and loves to share his insights with fellow entrepreneurs.