Siobhan McFeeney

VP, Transformation, Pivotal


Siobhan McFeeney is Global leader of Business Transformation at Pivotal. In this role, Siobhan and her team support Pivotal’s enterprise clients as they maximize the opportunity of current technologies by promoting change with the people, processes, and structures that use them.

Prior to joining Pivotal, Siobhan spent over a decade at AAA Northern California, Nevada, and Utah in a number of senior roles including interim CEO, COO, and CFO. Siobhan is extremely focused on the customer experience, and as COO, she led a company-wide turnaround, preparing the board, employees, and partners for the change. Siobhan joined AAA from British Petroleum, where she spent several years working with the chemical and pipeline divisions focused on sustainability and transformation during a time where consolidation of oil and gas companies was prevalent.

In 2014, Siobhan was a Pivotal customer at Keeps Inc., a San Francisco startup, where she had first-hand experience with Pivotal products and services. With her considerable experience developing board and C-level metrics, broad change management success, customer experience responsibility at a billion-dollar firm, startup chops, and track record of using technology to get results, she is well suited to helping large enterprises do the same.