Program

Tuesday, November 13th

Time	Breakout 1	Breakout 2	Breakout 3	Breakout 4
4:00 pm	Registration and Badge Pickup at the Downtown Grand Hotel (4:00pm – 7:00pm)

Wednesday, November 14th

Time	Breakout 1	Breakout 2	Breakout 3	Breakout 4
7:30 am	Breakfast, Attendee Registration and Special Interest Breakfasts with Silicon Valley Bank
8:45 am	Welcome Remarks Eric Ries (Co-Founder and Author, Lean Startup Co.)
9:00 am	Lean Impact: Revolutionizing Social Good with the Lean Startup Eric Ries (Co-Founder and Author, Lean Startup Co.), Ann Mei Chang (Executive Director of Lean Impact, Lean Startup Co.)
9:40 am	Fireside Chat: Eventbrite’s Journey from Startup to IPO Rob Kornblum (Owner, StartLaunchGrow, LLC.), Tamara Mendelsohn (VP of Marketplace, Eventbrite)
10:00 am	Break & Transition
10:30 am	Mastering Experiment Design Giff Constable (Vice President of Product, Axial), Elliot Susel (Senior Faculty, Lean Startup Co.) Track: Enterprise, Government, Small Business, Startup	Life Is a Startup: Lessons for Team Building Noam Wasserman (Author, Author, Life Is a Startup and The Founder’s Dilemmas)	Lean Impact: How to Innovate for Radically Greater Social Good Steve Nagai-Ma (Founding Partner, Flying Bird Consulting), Ann Mei Chang (Executive Director of Lean Impact, Lean Startup Co.) Track: Nonprofit	Coaching for Innovation Erin Bugg (Innovation Leader, National Security Agency), Marilyn Gorman (Faculty Lead, Lean Startup Co.) Track: Enterprise, Government
12:30 pm	Lunch and Networking
1:00 pm	Lunch and Learn: How Outcome-Driven Portfolios Can Leverage Lean Startup Principles at Scale
2:00 pm	Vanity vs. Impact: How to Identify your Most Valuable Metrics Using the Customer Journey Brant Cooper (CEO, Moves the Needle) Track: Enterprise, Small Business, Startup	Creating a Startup Culture in Complex Environments: Leading Innovation in the Department of Defense Erin Bugg (Innovation Leader, National Security Agency), Molly Cain (Director of Venture, Department of Homeland Security), Lauren Knausenberger (Director, Cyberspace Innovation, United States Air Force), Marilyn Gorman (Faculty Lead, Lean Startup Co.), Christina Monaco (Chief Ventures Officer, National Geospatial-Intelligence Agency) Track: Enterprise, Government	Transforming Your Culture to Support Lean Josh Seiden (Founder, Sense and Response Press), Melissa Perri (CEO, Produx Labs Inc.), Giff Constable (Vice President of Product, Axial)	Changemakers Using Lean Startup Methods For Greater Social Impact Emily Joy (Senior Client Success and M&E Officer, MicroMentor), Alp Tilev (Chief Technical Officer, Ampersand Motorcycles), Rey Faustino (Founder & CEO, One Degree), Ann Mei Chang (Executive Director of Lean Impact, Lean Startup Co.) Track: Nonprofit
3:00 pm	Break & Transition
3:30 pm	Lean Startup Where You’d Least Expect it Hisham Ibrahim (Senior Faculty, Lean Startup Co.), Greg Piefer (Founder and CEO, SHINE Medical Technologies), Malcolm Handley (Managing Partner, Strong Atomics), Jaya Rao (Co-Founder and COO, Molekule), Claudia Recchi (CEO & Founder, EdSights)
4:15 pm	The Billion Dollar Startup: Innovation at Scale Holly Liu (Co-Founder, Kabam, Visiting Partner, Y Combinator)
4:50 pm	The Transformative Power of Lean Storytelling Matt Johnson (Lead Consultant, The Frontier Project), Stephen Robert Morse (Managing Partner, OBSERVATORY)
5:15 pm	End of Day 1 Sessions
6:30 pm	LIMITED SPOTS AVAILABLE: Evening Networking Event: Meetups at the Mob Museum (6:30pm – 8:30pm)

Thursday, November 15th

Time	Breakout 1	Breakout 2	Breakout 3	Breakout 4
7:30 am	Breakfast, Attendee Registration and Special Interest Breakfasts with Silicon Valley Bank
8:45 am	Mindfulness and Guided Meditation Stacy Conlon (Director of Business Development, Lean Startup Co. )
9:00 am	Building the Two-Sided Marketplace Travis Holoway (CEO and Co-Founder, SoLo Funds Inc.)
9:20 am	A New Approach to Measuring Product/Market Fit Dave Binetti (Owner, Dinadesa, LLC)
9:40 am	Fireside Chat Eric Ries (Co-Founder and Author, Lean Startup Co.), Tony Hsieh (CEO, Zappos), Elliot Susel (Senior Faculty, Lean Startup Co.)
10:15 am	Break & Transition
10:45 am	A/B Testing Your Way to Growth: The 8 Rules of Testing Lars Lofgren (Director of Growth, I Will Teach You To Be Rich)	The Role of Governance: Lessons from Operating an Innovation Growth Board Jonathan Bertfield (Senior Faculty, Lean Startup Co. , Co-Founder, Spinnaker Consulting), Eric Steege (Ignite Methods Director, American Family Insurance) Track: Enterprise, Government	Fall in Love with the Problem, Not the Solution: Writing Effective Problem & Outcome Statements	Anti-Patterns for Enterprise Innovation Teams Cindy Alvarez (Principal Group Product Manager, Microsoft ) Track: Enterprise, Government
11:30 am	Transition
11:45 am	Value Hypothesis: Designing With Emotion Beth Andres-Beck (Software Engineering Manager, LTSE)	False Start: Learning from Entrepreneurial Failure Christina Wallace (Vice President of Growth, Bionic), Tom Eisenmann (Professor, Harvard Business School) Track: Small Business, Startup	Working Backwards: Amazon’s Culture of Innovation Richard Halkett (Worldwide Lead, Digital Innovation, Amazon Web Services, Inc.)	Using Lean Measurement and Evaluation to Educate the World’s Poor Steve Cantrell (Vice President, Bridge International Academies) Track: Nonprofit
12:30 pm	Lunch and Networking
1:00 pm	Lunch and Learn: Data-Driven Sprints to Validate Ideas Worth Investing In
2:00 pm	Mastering Customer Discovery Giff Constable (Vice President of Product, Axial), Elliot Susel (Senior Faculty, Lean Startup Co.)	Innovation Accounting for Profit (and Fun!) Dave Binetti (Owner, Dinadesa, LLC) Track: Enterprise, Government	Empowering Intrapreneurs: Catalyzing Innovation with Design Thinking Hugh Molotsi (Faculty, Lean Startup Co.), Jeff Zias (Innovation Leader, Intuit) Track: Enterprise, Government	Don’t Bet on Your First Business Model — Validate It Early Ed Essey (Director of Intrapreneurship and Incubation, Microsoft Garage), Brady Kalb (Chief Executive Officer, Skyepack)
3:30 pm	Break & Transition
4:00 pm	Designing WITH Disability Liz Jackson (Founder, The Disabled List)
4:25 pm	Building (and Bootstrapping) Stack Overflow, Glitch, and Trello Joel Spolsky (CEO & Co-Founder, Stack Overflow)
5:00 pm	Real-world Lessons in Scaling Innovation Inside Large Enterprises John Buhl (Senior Partner, Liguori Innovation), Jean Vernor (Head of Incubator, New Strategic Markets, Munich Re, US), Julie Foy (Innovation Leader, Proctor and Gamble), Keith Berry (Executive Director, Moody's Analytics Accelerator), Steve Liguori (Founder & CEO, Liguori Innovation, LLC, Managing Partner, Corporate Entrepreneur Community)
5:30 pm	End of Day 2 Sessions
6:30 pm	Lean Startup Conference Celebration at Container Park (6:30pm – 9:00pm)

Friday, November 16th

Time	Breakout 1	Breakout 2	Breakout 3	Breakout 4
8:00 am	Breakfast and Attendee Registration
9:00 am	Fireside Chat: Innovation in the Age of Millennials Kathryn Minshew (Founder & CEO, The Muse), Brit Morin (Founder & CEO, Brit + Co), Marilyn Gorman (Faculty Lead, Lean Startup Co.)
9:35 am	The Power of Lean Data Sasha Dichter (Chief Innovation Officer, Acumen)
10:00 am	How to Reinvent Your Organization Aaron Dignan (Founder, The Ready)
11:00 am	Break & Transition
11:30 am	Taking Care of Business AND You: The Human Side of Being a Founder Emily Tavoulareas (Founder and Principal, Mosaik Collective), Marissa Lucero (Founder, MakerStudio/Project Fashioneer), Ari Takata-Vasquez (Founder and Creative Director, Viscera), Kara DeFrias (Senior Manager, Intuit, UX Director, Obama White House) Track: Small Business, Startup	Planting Seeds for a Grassroots Movement Lindsay Janusz (Product Manager, Vanguard), Josh Dorrell (Product Manager, Vanguard), Susan Block (Lean Enterprise Coach, The Vanguard Group), Hisham Ibrahim (Senior Faculty, Lean Startup Co.)	The Internet of Things: Turning Products into Services Felicite Moorman (CEO, STRATIS & BuLogics), Dave Friedman (Founder, Executive Chairman and Chief Strategy Officer, Ayla Networks), Arsham Hatambeiki (Senior Vice President, Product & Technology, Universal Electronics Inc. ), Rob Conant (CEO, Cirrent)	SESSION CHANGE: Lean Impact Office Hours Steve Nagai-Ma (Founding Partner, Flying Bird Consulting), Sasha Dichter (Chief Innovation Officer, Acumen), Ann Mei Chang (Executive Director of Lean Impact, Lean Startup Co.) Track: Nonprofit
12:30 pm	Lunch and Networking
2:00 pm	Blitzscaling: The Lightning-Fast Path to Building Massively Valuable Companies Chris Yeh (Co-Author, Blitzscaling: The Lightning-fast Path To Building Massively Valuable Companies), Reid Hoffman (Co-Founder of LinkedIn, Partner at Greylock Partners), Robert Sutton (Organizational Psychologist and Professor, Stanford University)
2:35 pm	The Future of Work Hugh Molotsi (Faculty, Lean Startup Co.)
3:00 pm	Conference Concludes

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