Noam Wasserman is founding director of the Founder Central initiative at the University of Southern California and the Lemann Chair in Entrepreneurship within the Marshall School of Business there. He focuses on founders’ early decisions that can make or break the startup and its team. Before returning home to L.A., he was a professor at Harvard Business School for 13 years. His first book, The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup, was an Amazon #1 bestseller in Management, has spent more than half a decade on Amazon’s Strategy bestseller list, and won the Academy of Management’s annual Impact on Practice award. Noam created HBS’s most popular entrepreneurship elective, “Founder’s Dilemmas,” for which he won HBS’s Faculty Teaching award, USC’s Golden Apple teaching award, and the Academy of Management’s Innovation in Entrepreneurship Pedagogy award. Noam’s second book is Life Is a Startup: What Founders Can Teach Us about Making Choices and Managing Change (Stanford University Press, October 2018). In it, he translates to our daily lives the best practices he has unearthed in two decades of studying founders, showing how those practices can help us make much better decisions and manage change much more effectively – especially at key inflection points in our lives and careers. The lessons apply to our personal lives and relationships, and to our professional lives in any type of role or organization.