Fireside Chat: An Honest Account of an Entrepreneur’s Pivot

October 24, 2019 at 4:00 PM

Presented by Chris Guest (Chief Marketing and Growth Officer, Topology Eyewear), Ryan Caldbeck (CEO and Founder, CircleUp)

Experience Level: All Levels

Track: All


Co-founder and CEO of CircleUp, Ryan Caldbeck, and his co-founder endured an up-and-down cycle in the early stages of their startup that brought them to the pivot-or-persevere precipice. Their San Francisco-based investment platform leverages expertise in data science to provide capital and resources to emerging consumer brands. They were well-funded and off to a strong start. Even better? They were growing. The catch was that they had no idea why they were growing, and then one of their main metrics (Gross Merchandise Volume of GMV) fell 50% in a month. They knew they had to make a change.

In this keynote, Ryan will be interviewed by Chief Marketing and Growth Officer of Topology Eyewear Chris Guest on what happened next, how he dealt with the mental and physical impacts of going through a massive pivot, and the value of persistence.

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